Introduction
Collagen is a protein found naturally in our body, responsible for the cohesion, elasticity and regeneration of connective tissues. Food supplements based on marine collagen are widely promoted for their supposed anti-aging benefits on the skin and joints. However, despite the hype surrounding these products, there is a distinct lack of solid scientific evidence to support these claims. In this article, we will examine the arguments used by sellers as well as some deceptive advertising techniques used to promote these supplements.
The misuse of scientific jargon and unreliable studies
Manufacturers and sellers of collagen supplements often use scientific jargon to make their products appear credible. Terms such as “hydrolyzed collagen”, “bioactive peptides” or even “optimal bioavailability” are frequently used without clear explanation as to their actual meaning or relevance in the context of the product.
Additionally, it is not uncommon for studies to be cited to support claims made about collagen. However, many of them have methodological flaws, such as small sample sizes, the absence of a control group or even funding by the manufacturers themselves. It is therefore important to remain skeptical of these studies and carefully consider their validity before making a purchasing decision.
Deceptive advertising techniques
Some brands do not hesitate to use questionable advertising techniques to promote their food supplements based on marine collagen. Among those :
- Product placement disguised as objective articles: It is common for manufacturers to sponsor articles on blogs or websites specializing in beauty and health, without always clearly specifying that this is promotional content. Readers are thus misled as to the impartiality of the content.
- Invention of official certifications: Some brands claim that their products have received official certifications or been approved by relevant bodies, when in reality there are no such certifications for collagen dietary supplements.
Expert opinion on marine collagen
We interviewed several experts to get their opinions on the real effectiveness of marine collagen and the claims made around its supposed benefits. Here are some of their comments:
“There is little solid scientific evidence demonstrating that marine collagen supplements are effective in improving skin or joint health. Most available studies have significant methodological bias and fail to establish a link clearly between the consumption of collagen and these benefits.”
“Manufacturers tend to use complex scientific jargon to impress the consumer, but it is important to remain vigilant and carefully review cited sources for reliability.”
Conclusion: should we be wary of marketing around marine collagen?
In conclusion, it is essential to adopt a critical approach to the claims made about dietary supplements based on marine collagen. The lack of solid scientific evidence and the misuse of scientific jargon as well as some misleading advertising techniques call for caution.
Before investing in these expensive products, it is recommended to consult a healthcare professional who will be able to guide you towards solutions adapted to your specific needs and based on evidence.
