Introduction
Amazon, the e-commerce giant, is well known for its personalized recommendations and tailored user experience. To provide this unique experience to each user, Amazon uses personal information and cookies to analyze user behavior and display relevant advertisements. In this article, we’ll explain how Amazon uses this data to personalize the advertising experience and how users can manage their cookie preferences.
Amazon’s Use of Personal Information
The personal information collected by Amazon includes purchase history, searches carried out on the site or the use of services such as Prime Video. This data allows Amazon to better understand user preferences in order to display suggestions for items they might like or promotions tailored to their interests.
For example, if a user has recently watched several videos on Prime Video belonging to the “science fiction” genre, Amazon may suggest similar books or films in its “Recommendations” section or show them an ad for a series television of the same type.
The importance of cookies in personalizing the user experience
Cookies are also essential in Amazon’s marketing strategy. Cookies are small text files stored on your browser when you visit a website. They allow the site to recognize your browser and remember certain information, such as the items you have viewed or added to your shopping cart.
Amazon uses different types of cookies to personalize the user experience, including:
- Functional cookies: These cookies are necessary for the proper functioning of the site and allow, for example, your language or display preferences to be saved.
- Analytical cookies: These cookies help Amazon understand how users interact with the site, what content they view and what pages they visit. This information is used to improve the quality of the service offered.
- Advertising cookies: These cookies allow Amazon to display personalized advertisements based on user interests. They can also be used to limit the number of times the same advertisement is displayed.
Managing cookie preferences
Users have the ability to manage their cookie preferences via a dedicated section on their Amazon account. To access this section, simply go to “Your account” then “Advanced settings”. Here you can choose to allow all types of cookies, only accept certain types or refuse all cookies (which may however affect the quality of the service offered).
Also note that web browsers generally offer options for managing cookies. For example, you can choose to delete all cookies stored on your device or block certain types of cookies based on your preferences.
Cookies and Privacy Policy
To learn more about Amazon’s use of personal information and cookies, it is recommended that you review their Cookies and Privacy Policy. This policy explains in detail how Amazon collects, uses and protects users’ personal data, as well as their rights to access, rectify or delete this data.
In conclusion, Amazon uses personal information and cookies to personalize users’ advertising experience to improve their shopping experience. However, users can manage their cookie preferences via a dedicated section or directly in their web browser. Consulting Amazon’s Cookies and Privacy Policy will also help you learn more about the e-commerce giant’s processing of personal data.
