Trustpilot overview
Trustpilot is an online reviews platform that allows consumers to share their experiences with businesses around the world. Founded in 2007 in Denmark, Trustpilot quickly established itself as one of the leading references for consumer reviews. Trustpilot’s mission is simple: to create a space where everyone can give their opinion freely and honestly, in order to help others make informed decisions when choosing a product or service.
Anyone can write reviews
At Trustpilot, we believe that every voice counts and deserves to be heard. This is why our platform is open to everyone, without distinction or restriction. Whether you’re a happy customer who wants to share your positive experience or someone who has had issues with a business, you can express your views on Trustpilot.
We also encourage businesses to respond to customer reviews, whether positive or negative. We believe that this interaction between customers and companies promotes not only mutual understanding but also the continuous improvement of the products and services offered.
Verifying reviews to ensure authenticity
With authenticity at the heart of our values at Trustpilot, we do everything we can to ensure that the reviews published on our platform are truthful and representative of real consumer experiences. To do this, we have implemented a rigorous verification process which includes:
- Confirmation of the identity of the review writer using their email address
- Systematic review of reviews by our team dedicated to quality
- The use of advanced technologies to detect fraudulent or abusive behavior
Actions taken against fake reviews
We are aware that some individuals or companies may be tempted to publish false reviews in order to deceive consumers or improve their image. At Trustpilot, we take this issue very seriously and are implementing various measures to combat these dishonest practices:
- We constantly monitor our platform to identify and remove fake reviews as soon as they are detected.
- We severely punish businesses that attempt to improperly influence their ratings by posting false positive or negative reviews.
- We work closely with the relevant authorities to report any illegal activity related to fake reviews.
Encouragement to give constructive feedback
At Trustpilot, we believe that the most useful reviews are those that provide accurate and detailed information about the experience you had. That’s why we encourage our users to provide constructive and relevant feedback to help other consumers make informed decisions.
We also offer businesses the ability to respond publicly to reviews left by their customers, allowing them to provide clarifications or resolve issues raised. We believe that this interaction promotes constructive dialogue between customers and companies, thus contributing to the continuous improvement of the market.
Fight against bias: no incentives in exchange for opinions
In order to preserve the impartiality and reliability of our platform, Trustpilot strictly prohibits any form of incentive in exchange for a review. Businesses cannot offer discounts, gifts or any other benefits in exchange for a positive or negative review.
Additionally, all reviews posted on Trustpilot are submitted without prior moderation. This means that each review is visible as soon as it is published, whether positive or negative. This transparency ensures that all points of view are represented and accessible to the public.
Maintaining integrity through a combined approach
To ensure the proper functioning and integrity of our platform, Trustpilot uses both dedicated staff and advanced technologies. Our team of quality specialists work closely with our developers and engineers to develop ever more efficient tools for detecting fake reviews and other fraudulent behavior.
By combining human expertise and technological advancements, Trustpilot continually strives to improve its platform to ensure a trusted, transparent and authentic space for consumers and businesses alike.
